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中國十一長假電視銷售不樂觀

Oct 10th 2013, 01:10

【吳秀樺／台北報導】受到先前節能補貼政策，中國電視市場提前消費的影響，下半年的表現與買氣並不樂觀，中國6大品牌9月的出貨雖有微幅成長，但是出貨年成長僅有3~4%，由於目前庫存偏高，將會影響接下來第4季面板的備貨需求。

市調單位WitsView協理劉陳宏指出，預估中國6大品牌9月出貨量約在640萬台左右，較8月總出貨量465.7 萬台，月成長37.4%，但年成長僅約3.6%，加上總體庫存水位月成長微增，庫存周數繼續偏高，總庫存周數約6.4 周左右。

劉陳宏說，雖然中國十一長假已結束，銷售數字尚未統計出來，不過目前看法普遍不慎樂觀，但仍需等待最後結果再判斷後續市場之走向。

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中國十一長假電視銷售不樂觀，加上庫存偏高，將會影響接下來第4季面板的備貨需求。資料照片

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