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小勞勃道尼代言 hTC知名度飆升15%
Oct 27th 2013, 22:11
自由時報 –
記者王憶紅/台北報導
宏達電HTC(2498)砸下3.6億台幣,請來美國好萊塢影星小勞勃道尼(Robert Downey Jr.)代言效益漸顯現!根據宏達電內部委請的調查公司最新數據資料顯示,小勞勃道尼代言的宣傳廣告推出後,在短短1個半月間,全球品牌知名度平均約提升15%。
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